An experienced communication manager – without a full-time position

Added Value Communication - Christian Pedersen

Many companies and organisations need professional communication, but not necessarily a full-time communication manager.


Added Value Communication provides experienced communication support close to management – combining strategic advice with practical execution.


I work as an external communication manager for companies and organisations that need someone to take responsibility for their communication, maintain an overview and make sure that plans are actually carried out.


Strategic advice – and hands-on communication

Good communication is not just about producing more content. It starts with understanding what the organisation wants to achieve, who it needs to reach and what it wants to be known for.


My work covers the full range of corporate communication, including:

  • communication strategy and planning
  • management advice and executive communication
  • media relations and PR
  • crisis communication
  • internal communication
  • social media
  • newsletters and websites
  • speeches, articles and other written communication.


Some clients need ongoing communication support for a fixed number of hours each month. Others bring me in for a specific project or when a difficult communication issue arises.


In both cases, my approach is the same: clear advice, sound judgement and communication that gets implemented.


Experience matters

I founded Added Value Communication in 2007 after many years as a communication manager in major Danish and international companies and organisations.


Throughout my career, I have worked closely with senior management on strategic communication, media relations, reputation, internal communication and crisis management.


That experience is particularly valuable for smaller and medium-sized organisations that need senior communication expertise but do not have – or need – their own full-time communication department.


From advice to action

One of the advantages of working with an external communication manager is continuity.


I get to know the organisation, its management, its stakeholders and the issues that matter. That makes it possible not only to respond when something happens, but also to identify opportunities and potential communication challenges before they become urgent.

And I do more than advise.

I write the article, contact the journalist, prepare the key messages, update the communication plan and help management handle the difficult conversation.


When a project requires additional specialist expertise, I draw on a network of experienced partners and suppliers.


About Christian Pedersen

I hold an MA from the University of Copenhagen and have spent most of my professional life working with communication.


Before becoming an independent adviser, I held senior communication positions in Danish and international organisations, including DLG, Dansk Handel & Service and Schneider Electric.


My basic view of communication has remained unchanged:

Companies and organisations that communicate clearly, at the right time and to the right people are better equipped to achieve their goals.


Could an external communication manager be relevant for your organisation?

If communication is taking up an increasing amount of management time, if good stories are not being told, or if communication tends to become a priority only when something goes wrong, it may be worth considering a different approach.

You do not necessarily need a full-time communication manager.


You may simply need experienced communication expertise close at hand.


Feel free to contact me for an informal conversation about your communication needs.


Christian Pedersen
Added Value Communication
+45 61 33 69 65
cp@av-comm.dk

Call Added Value