May 12, 2011
Media monitoring check
Grandjean Nordic and Added Value Communication have
developed a new concept to evaluate corporate media monitoring. The two
companies have joined forces to support corporate communication departments to check
whether their media monitoring and - analysis could be improved.
As independent advisors Grandjean Nordic and Added Value Communication check a
company's current media monitoring and bid on alternative options - often at
more attractive prices.
Our new concept is simple but efficient:
1. We analyze the company's current contracts for media monitoring and -
analysis.
2. We analyze how the media monitoring meets the company's communication and
media strategy to ensure that future monitoring supports the strategic goals.
3. We get offers from various media agencies. We will, in nine out of 10 cases be
able to offer a more attractive proposition than the existing solution.
4. We ensure that the material from media agencies are selected and written in
a way so it immediately can be communicated within the organization.
5. We have a dialogue with the corporate communication department on how to get more out
of the received data.
- We have worked with media monitoring and - analysis for many years, respectively, as a consultant for media agencies and as a user of media monitoring. It is our experience that many corporate communication departments could use the advice on how to get more value for their money when they buy these services to monitor their company's media coverage, says Communication Advisers Lars Grandjean, Grandjean Nordic, and Christian Pedersen, Added Value Communication.
Check our other concept on how to map your company's media impact.
Check Grandjean Nordic.
