July 21, 2008

More Companies Buy PR Support

Every other Danish company uses external PR agencies to profile the company, reported the Danish national newspaper Jyllands-Posten on June 25, 2008.

The survey, which the article referred to, said that most of the companies have outsourced some of their PR jobs, as they do not have the necessary expertise within the companies.

Also Added Value Communication is increasingly asked to support companies and organisations to raise the awareness of their services and products in the media. This approach gives great possibilities to communicate with customers and potential customers using PR as one of the communication platforms to start the dialogue.

Another possibility is a targeted communication by e.g. issuing a newsletter each quarter. This is a very efficient tool to get the message out and increase the dialogue with the stakeholders in both big and small segments.

Contact us to get more info about Added Value Communication's concepts here.

Added Value Communication : : Garnisonen 38 : : 4100 Ringsted : : Denmark : : Phone +45 61 33 69 65

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