May 28, 2008

The CEO Jørgen Lindegaard of the Danish company ISS says in the Berlingske Newsmagazine on May 2, 2008, that it is a big problem for a company if it has no awareness. He sees a connection between image and exposure, and he finds that it is always best for a company to be visible and in an open dialogue with society.

"It has a great effect on the company's ability to attract and keep employees," said Jørgen Lindegaard.

Added Value Communication finds that a company's customers, suppliers and other partners have a natural interest in knowing, what goes on in the company and what is planed for the near future. Employees feel proud when their company is positively exposed in the media.

Such exposure also attracts future employees when the company currently is visible in society, and when the Top Management has an open dialogue with its external stakeholders.

There are numerous possibilities to expose your company positively in the media. Planning and execution of a PR strategy does not have to a big and confused project. It can be executed in a simple and efficient manner. Added Value Communication is ready topresent a number of possibilities. Contact us here.